Asset tools
Sitelinks, callouts, calls, images, promotions, prices, lead forms and more — create them, link them at campaign, ad group or account level, and pause or re-enable a link. All writes, each proposed first.
Assets are the extra pieces that ride along with your ads: links, phone numbers, promotions, images and more. AdCopilot can create each type, link it where it should appear, and pause or re-enable a link. All of these are writes.
Creating assets
| Tool | Creates |
|---|---|
create_sitelink_asset | A sitelink: an extra link below your ad. |
create_callout_asset | A callout: short text such as "Free shipping". |
create_structured_snippet_asset | A structured snippet: a header and a list of values. |
create_call_asset | A phone number people can call from the ad. |
create_image_asset | An image (PNG or JPEG, up to 5120 KB) from a public image URL or a data: URI. AdCopilot is hosted and cannot read files on your computer, so pass the image itself as a data: URI. |
create_promotion_asset | A promotion: a sale or special offer. |
create_price_asset | Products or services with prices. |
create_lead_form_asset | A form that collects details directly from the ad. |
create_text_asset | A headline, description or long headline for a Performance Max asset group. |
create_youtube_video_asset | A YouTube video for Performance Max. |
Create a sitelink to our pricing page titled "See pricing".
Linking assets
| Tool | Links an asset to |
|---|---|
link_asset_to_campaign | A campaign. |
link_asset_to_ad_group | An ad group. |
link_assets_to_customer | The whole account: every campaign. |
Link that sitelink to "Invoicing — Search".
Pausing and re-enabling a link
| Tool | Changes a link on |
|---|---|
set_campaign_asset_status | One campaign. |
set_ad_group_asset_status | One ad group. |
set_customer_asset_status | The account. |
PAUSED stops the asset serving there; the asset and its other links are
untouched. ENABLED switches it back on. REMOVED is refused. Find the link
first with list_asset_links (see Read and report).
Stop showing the old phone number on "Invoicing — Search".
Asset groups (Performance Max)
| Tool | Does |
|---|---|
create_asset_group | Creates a PMax asset group and links the assets you give it, in one step. |
add_assets_to_asset_group | Adds more assets to an existing asset group. |
See Performance Max.
AdCopilot never deletes an asset or removes a link: remove_campaign_asset
and remove_asset_from_asset_group are withheld. Pause the link instead. See
It can never delete.
Targeting and bid tools
Where, when and on which devices your ads compete — locations, ad schedule and device bid adjustments. All writes, each proposed first.
Performance Max
How AdCopilot builds a Performance Max campaign — the campaign with a business name and logo, then an asset group holding the text, image and video that feed it.