Tool reference
Every AdCopilot tool, by product — 103 on the full tier, whichever of Google Ads, Google Analytics 4, Search Console and Tag Manager are connected. The four Google Ads remove tools are never exposed.
You rarely call a tool by name. You ask in plain words and the assistant picks the tool. This reference is here so you know what is possible and can read what the assistant proposes.
The counts
Your assistant sees every product's tools from the day it connects, plus AdCopilot's own two, whichever products are connected. A tool for a product you have not connected yet answers with the link to connect it: connecting the product is what lets its tools run.
| Product | Tools | Read | Write | Page |
|---|---|---|---|---|
| AdCopilot | 2 | 1 | 1 | AdCopilot tools |
| Google Ads | 54 | 16 | 38 | the Google Ads pages below |
| Google Analytics 4 | 23 | 11 | 12 | Google Analytics |
| Search Console | 6 | 4 | 2 | Search Console |
| Tag Manager | 18 | 9 | 9 | Tag Manager |
| The whole list | 103 | 41 | 62 |
A workspace on the read-only tier sees only the reads, 41, whichever products are connected. Two cases list fewer: a connection approved before 10 September 2026, which carries Google Ads access only, and a client that asks for narrower access than the default. Remove and re-add the AdCopilot connector in your AI client to get the whole list.
Google Ads
As of v2.16.0, the 54 Google Ads tools are 43 from our fork of Google's own Google Ads MCP server (Apache-2.0; not affiliated with or endorsed by Google) and eleven read-only analysis tools of AdCopilot's own. The fork implements 47; the four that delete are never exposed.
Read and report
search, list_accessible_customers, get_resource_metadata, asset links, auto-apply.
Analysis and audits
full_audit and ten more read-only lenses that measure the account.
Campaigns
Create and steer Search and Performance Max campaigns, budgets and bidding.
Ad groups and ads
Ad groups, responsive search ads, and ad status.
Keywords and negatives
Keywords, campaign negatives, shared lists and account negatives.
Targeting and bids
Locations, schedule and device bid adjustments.
Assets
Sitelinks to lead forms: create, link, pause and re-enable.
Performance Max
PMax campaigns and asset groups.
Conversions and auto-apply
Create a conversion action; pause Google's auto-apply recommendations.
The four withheld tools
They exist in the fork and are never exposed by AdCopilot:
| Tool | Use instead |
|---|---|
remove_ad | update_ad_status → PAUSED |
remove_keyword | update_keyword → PAUSED |
remove_campaign_asset | set_campaign_asset_status → PAUSED |
remove_asset_from_asset_group | Pause the campaign, or remove it in the Google Ads interface |
Any call that sets a status to REMOVED is refused too. See
It can never delete.
When a tool is missing
Your assistant loads the tool list when it connects. If a tool on these pages is missing, or behaves differently from what it says here, see A tool is missing or out of date.
Team and seats
Invite teammates to a workspace to share connected accounts. Each plan includes seats and more are a paid add-on; plans themselves are sized by accounts, not seats.
AdCopilot tools
get_org_context, the call every conversation starts with, and save_org_context, which remembers your business between conversations. Neither counts against your daily operations.