Targeting and bid tools
Where, when and on which devices your ads compete — locations, ad schedule and device bid adjustments. All writes, each proposed first.
All are writes: proposed first, run when you say yes.
set_geo_targets
Write. Adds locations to target, or to exclude, on a campaign, using Google's location IDs (for example US = 2840, UK = 2826, Canada = 2124).
Target the United States and Canada only on "Invoicing — Search".
set_ad_schedule
Write. Sets the days and hours a campaign's ads show.
Only run "Invoicing — Search" on weekdays, 8am to 8pm.
set_device_bid_adjustment
Write. Raises or lowers bids for mobile, desktop or tablet on a campaign.
Lower mobile bids by 20% on "Invoicing — Search".
Keyword and negative tools
Add keywords, change their bids and status, and block off-intent searches with negatives — on one campaign, in a shared list, or across the account. A negative can be added here but not removed.
Asset tools
Sitelinks, callouts, calls, images, promotions, prices, lead forms and more — create them, link them at campaign, ad group or account level, and pause or re-enable a link. All writes, each proposed first.