Keyword and negative tools
Add keywords, change their bids and status, and block off-intent searches with negatives — on one campaign, in a shared list, or across the account. A negative can be added here but not removed.
All are writes: proposed first, run when you say yes.
add_keywords
Write. Adds keywords to an ad group, with their match types.
Add these phrase-match keywords to "Invoice templates": "invoice template", "invoice maker".
update_keyword
Write. Changes a keyword's status or bid. This is how AdCopilot pauses a wasteful keyword rather than deleting it.
Pause "free invoice maker" — it spent $180 last month with no conversions.
add_negative_keywords
Write. Adds negative keywords to one campaign.
Block "jobs" and "salary" as negatives on "Invoicing — Search".
Shared negative keyword lists
One blocklist that many campaigns share.
create_negative_keyword_list— Write. Creates a list, optionally with its keywords. It does nothing until it is attached.add_to_negative_keyword_list— Write. Adds keywords to an existing list.attach_negative_keyword_list— Write. Attaches a list to a campaign.
Make a "Never show" list with "free", "jobs" and "template download", and attach it to all my Search campaigns.
add_account_negatives
Write. Adds words blocked in every campaign, through the account's single account-level list (Google allows one, of up to 1,000 keywords).
AdCopilot can add negatives but cannot remove them, or detach a list — that is done in the Google Ads interface. Read the exact terms before you approve. See the negative-keyword sweep.