Ad group and ad tools
Structure below the campaign — ad groups, responsive search ads, and ad status. All writes, each proposed first.
The structure below a campaign. All are writes: proposed first, run when you say yes.
create_ad_group
Write. Creates an ad group in a campaign, with a default max CPC.
Add an ad group "Templates" to "Invoicing — Search".
update_ad_group
Write. Changes an ad group's name, status or default max CPC.
Rename ad group "Templates" to "Invoice templates" and set its default bid to $1.20.
create_responsive_search_ad
Write. Creates a responsive search ad from several headlines and descriptions; Google assembles the combinations.
Create a responsive search ad in "Invoice templates" with these headlines and descriptions: ...
update_ad_status
Write. Enables or pauses an ad. REMOVED is refused; pause instead. To
fix a disapproved ad, read its policy reason first, then write a corrected
ad.
Pause ad 12345 in "Invoice templates".
Campaign tools
Create Search and Performance Max campaigns with a budget, change budgets, networks and bidding, and pause or re-enable campaigns. Every write is proposed first and checked against your saved budget.
Keyword and negative tools
Add keywords, change their bids and status, and block off-intent searches with negatives — on one campaign, in a shared list, or across the account. A negative can be added here but not removed.