Campaign and keyword changes
Create campaigns and ad groups, add and adjust keywords, change bidding, pause what is underperforming — in plain words, each change proposed first, nothing deleted.
Beyond auditing, AdCopilot builds and steers the account: campaigns, ad groups, ads, keywords, bids and targeting. Each change is proposed first and runs when you say yes, and pausing replaces deleting.
Create a campaign
Create a Search campaign "Invoicing — Search" with a $30/day budget.
AdCopilot needs to know your business and the daily amount you are comfortable with before it builds; if they are not saved yet, it asks. A campaign it builds with you is created paused, and it will not switch it on: that switch is yours, in Google Ads. See The budget checks.
For Performance Max, ask for a PMax campaign; it uses
create_performance_max_campaign, which needs a business name and a logo
asset. See Performance Max.
Add ad groups, ads and keywords
Add an ad group "Templates" and these keywords as phrase match: ...
The assistant proposes create_ad_group, add_keywords with your terms and
match types, and create_responsive_search_ad with headlines and
descriptions. update_keyword changes a keyword's bid or status.
Change the budget or the bidding
Raise the daily budget on "Invoicing — Search" to $45.
update_campaign changes the budget, dates, networks and bidding strategy. A
budget above your comfortable daily budget goes through with a warning; a
raise past your monthly cap is refused. Maximize Clicks needs a maximum cost
per click. See The budget checks.
Pause what is underperforming
Pause the three keywords with the highest cost and zero conversions.
It reads to find them, then proposes update_keyword → PAUSED for each.
Pausing is reversible. AdCopilot never deletes; see
It can never delete.
Targeting
set_geo_targets— locations to target or exclude.set_ad_schedule— days and hours.set_device_bid_adjustment— raise or lower bids by device.
See Targeting and bids.
Count the right results
If the account has no conversion action, AdCopilot can create one with
create_conversion_action and give you the conversion ID and label your
website tag needs. With Tag Manager connected, it can stage that tag for you
to publish. See Conversions and auto-apply.
Negative-keyword sweep
Find the search terms spending with nothing to show, and block the clearly off-intent ones with negative keywords — on a campaign, in a shared list, or across the account. Every negative is proposed first.
Billing and plans
AdCopilot's plans are sized by how many Google Ads accounts you run, with a daily operations cap. A new workspace starts on a 7-day Pro trial and moves to Free — never a lockout.