Plan caps and limits
What happens at the daily operations cap or the account limit — nothing is deleted, calls are refused until the reset, a switched-off account, or an upgrade — and the grace day on Starter and Plus.
Plans have two limits: how many Google Ads accounts you can have switched on at once, and how many operations you can use a day. Reaching either refuses new calls; it never changes or deletes anything in your accounts.
| Plan | Accounts | Operations a day |
|---|---|---|
| Free | 1 | 10 |
| Starter | 3 | 500 |
| Plus | 10 | 2,000 |
| Pro | 50 | no cap |
The daily operations cap
An operation is one successful tool call. Not counted: get_org_context,
save_org_context, list_accessible_customers and get_resource_metadata.
The day resets at midnight IST.
On Free, 10 is the limit. Free includes 10 operations a day and has no grace day. Once the 10 are used, calls are refused until the reset:
10 of 10 included operations used today; resets at midnight IST. Starter is $19/mo (₹1,499) for 500/day and 3 accounts: …
The grace day on Starter and Plus. The first day in any 7 that a Starter or Plus workspace goes over its cap, calls keep working and the reply says:
That was 500 of 500 included operations — today is covered, tomorrow needs Plus at $79/mo (₹4,999) for 2000/day: …
After that, calls over the cap are refused until the reset.
The reset time is given in your Google Ads account's time zone when AdCopilot knows it, otherwise as midnight IST. A teammate is told to ask the workspace owner instead of being sent to billing.
What to do: wait for the reset, or upgrade on the Billing page. The dashboard's Usage, Home, Google products and Billing pages show today's count against the cap.
The account limit
If more Google Ads accounts are switched on than your plan includes, every call is refused until you fix it:
This workspace has 3 Google Ads accounts switched on and your plan includes 1; switch some off at …/accounts, or Starter is $19/mo (₹1,499) for 3 and Plus $79/mo (₹4,999) for 10.
Switch accounts off under Ad accounts in Google products, or upgrade. It usually means a move to a smaller plan took effect while more accounts were switched on, or the workspace moved to Free after a cancellation. A trial ending does not cause it: at the end of a trial AdCopilot keeps one account on and switches the rest off itself.
After an upgrade
Moving from Free or the trial to a paid plan applies the higher limits as soon as the payment is confirmed. A change between paid plans takes effect at your next renewal; on a rupee plan, or when the Billing page says your bank couldn't switch the subscription to a different plan, email [email protected] to set it up. See Billing and plans.
Caps are back-pressure, not data loss. Nothing in your Google accounts is changed or removed by reaching a limit.
Budget refusals and warnings
What each of AdCopilot's budget messages means — the comfortable-daily-budget warning, the monthly-cap refusal, Maximize Clicks with no cap, no budget saved, and the campaign it built — and what to do.
A Google product is not connected
When AdCopilot says Analytics, Search Console, Tag Manager or Google Ads isn't connected, isn't available through your assistant's authorisation, is read-only, or Google revoked its access — what each means and the fix.