Settings and targeting

Every entry on this page is evaluated deterministically from your own account data — the same rule and the same threshold on every run, with the number it measured quoted back to you.

A check that cannot be evaluated is reported as not_evaluated, with a reason code, and is excluded from the health score on both sides of its ratio. It is never reported as a pass.

Being listed here is not a promise that a given run reached it. A quick audit evaluates three of the 73 scored checks by design; a deep audit attempts all 73 and reports whatever it could not evaluate. The coverage block of any audit names the checks that were not run, and why — read that before reading a result as a clean bill of health.

Surfaced by names the analysis tools that return this entry's finding. full_audit at depth="deep" returns all of them.

Scored checks — 18 of the 73

These are part of the 73-check audit and they move the health score.

G36 — Smart bidding strategy active

G37 — Target CPA/ROAS reasonableness

G38 — Learning phase status

G39 — Budget constrained campaigns

G40 — Manual CPC justification

G41 — Portfolio bid strategies

G50 — Sitelink extensions

G51 — Callout extensions

G52 — Structured snippets

G53 — Image extensions

G54 — Call extensions (if applicable)

G55 — Lead form extensions

G56 — Audience segments applied

G57 — Customer Match lists

G58 — Placement exclusions

G59 — Landing page mobile speed

G60 — Landing page relevance

G61 — Landing page schema markup

Observations — 5, not scored

Reported with the same evidence and the same suggested fix as a scored check, but not among the 73: an observation never moves the health score, on either side of its ratio.

O-DOW-1 — Unprofitable day-part

O-DOW-2 — Underserved day-part

O-PACE-OVER — Projected to overspend this month

O-PACE-UNDER — Projected to underspend this month

O-SPEND-VS-CAP — Spend against plan cap