Wasted spend

Every entry on this page is evaluated deterministically from your own account data — the same rule and the same threshold on every run, with the number it measured quoted back to you.

A check that cannot be evaluated is reported as not_evaluated, with a reason code, and is excluded from the health score on both sides of its ratio. It is never reported as a pass.

Being listed here is not a promise that a given run reached it. A quick audit evaluates three of the 73 scored checks by design; a deep audit attempts all 73 and reports whatever it could not evaluate. The coverage block of any audit names the checks that were not run, and why — read that before reading a result as a clean bill of health.

Surfaced by names the analysis tools that return this entry's finding. full_audit at depth="deep" returns all of them.

Scored checks — 8 of the 73

These are part of the 73-check audit and they move the health score.

G-WS1 — Zero-conversion keywords

G13 — Search term audit recency

G14 — Negative keyword lists exist

G15 — Account-level negatives applied

G16 — Wasted spend on irrelevant terms

G17 — Broad match + smart bidding pairing

G18 — Close variant pollution

G19 — Search term visibility

Observations — 7, not scored

Reported with the same evidence and the same suggested fix as a scored check, but not among the 73: an observation never moves the health score, on either side of its ratio.

O-LOW-ROAS — Campaign under 1.0 ROAS

O-NEG-COMP — Competitor search terms

O-NEG-FREE — Free-intent search terms

O-NEG-INFO — Informational search terms

O-NEG-JOB — Job-seeker search terms

O-NEG-USER — Terms you told us never to show for

O-ZERO-CONV-CAMPAIGN — Campaign spending with no conversions