Account structure

Every entry on this page is evaluated deterministically from your own account data — the same rule and the same threshold on every run, with the number it measured quoted back to you.

A check that cannot be evaluated is reported as not_evaluated, with a reason code, and is excluded from the health score on both sides of its ratio. It is never reported as a pass.

Being listed here is not a promise that a given run reached it. A quick audit evaluates three of the 73 scored checks by design; a deep audit attempts all 73 and reports whatever it could not evaluate. The coverage block of any audit names the checks that were not run, and why — read that before reading a result as a clean bill of health.

Surfaced by names the analysis tools that return this entry's finding. full_audit at depth="deep" returns all of them.

Scored checks — 12 of the 73

These are part of the 73-check audit and they move the health score.

G01 — Campaign naming convention

G02 — Ad group naming convention

G03 — Single theme ad groups

G04 — Campaign count per objective

G05 — Brand vs Non-Brand separation

G06 — PMax present for eligible accounts

G07 — Search + PMax overlap

G08 — Budget allocation matches priority

G09 — Campaign daily budget vs spend

G10 — Ad schedule configured

G11 — Geographic targeting accuracy

G12 — Network settings