AdCopilot docs
Checks

What we check

The 70 checks AdCopilot's audit runs, each listed in its area with what it looks at, its rule and how to fix it.

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A catalogue of 70 checks, each listed. 68 count toward the health score; the rest are advice only. The daily check-in runs 14 of them each morning, and about 11 give a result; a deep audit attempts all 70. Each row opens the check: what it looks at, the rule with its numbers, why it matters, who it applies to, and how to fix it.

On your Audit page, the What we check tab lists the same checks with your own account's result beside each one.

Conversion tracking

CheckRuns inBadge
Double counting G-CT1Daily check-in and deep auditBest practice
Analytics feeding Google Ads G-CT2Daily check-in and deep auditBest practice
Conversion tag firing G-CT3Daily check-in and deep auditBest practice
Primary conversion action G42Daily check-in and deep auditBest practice
Enhanced conversions G43Daily check-in and deep auditBest practice
Tracking that doesn't depend on the browser G44Daily check-in and deep auditBest practice
Consent mode G45Daily check-in and deep auditGoogle rule
Conversion window G46Daily check-in and deep auditBest practice
Small steps counted as results G47Daily check-in and deep auditBest practice
Attribution model G48Daily check-in and deep auditBest practice
Conversion values G49Daily check-in and deep auditBest practice

Wasted spend

CheckRuns inBadge
Keywords with many clicks and no conversions G-WS1Daily check-in and deep auditBest practice
Search-term reviews G13Deep auditBest practice
Negative keyword lists G14Deep auditBest practice
Negative lists on every Search campaign G15Deep auditBest practice
Searches that brought no conversions G16Daily check-in and deep auditBest practice
Broad match on manual bidding G17Deep auditBest practice
Near-matches with no conversions G18Deep auditBest practice
Search-term visibility G19Deep auditBest practice

Account structure

CheckRuns inBadge
Campaign names (advice only) G01Deep auditBest practice
Ad group names (advice only) G02Deep auditBest practice
Ad group size G03Deep auditBest practice
Campaigns of one type G04Deep auditBest practice
Brand and non-brand G05Deep auditBest practice
Performance Max G06Deep auditBest practice
Brand campaign shielded from Performance Max G07Deep auditBest practice
Budget on your best campaigns G08Deep auditBest practice
Daily budget running out G09Deep auditBest practice
Ad schedule G10Deep auditBest practice
Location targeting G11Deep auditBest practice
Network settings G12Deep auditBest practice

Keywords and Quality Score

CheckRuns inBadge
Keywords with no impressions G-KW1Deep auditBest practice
Top keyword in the headlines G-KW2Deep auditBest practice
Average Quality Score G20Deep auditBest practice
Keywords with a Quality Score of 3 or less G21Deep auditBest practice
Expected click rate G22Deep auditBest practice
Ad relevance G23Deep auditBest practice
Landing page experience G24Deep auditBest practice
Quality Score of your top spenders G25Deep auditBest practice

Ads and assets

CheckRuns inBadge
Ad freshness G-AD1Deep auditBest practice
Click-through rate G-AD2Deep auditBest practice
Audience signals G-PM1Deep auditBest practice
Performance Max ad strength G-PM2Deep auditBest practice
Brand searches in Performance Max G-PM3Deep auditBest practice
Performance Max search themes G-PM4Deep auditBest practice
Negative keywords in Performance Max G-PM5Deep auditBest practice
Responsive search ads per ad group G26Deep auditBest practice
Headlines per ad G27Deep auditBest practice
Descriptions per ad G28Deep auditBest practice
Ad strength G29Deep auditBest practice
Pinned headlines G30Deep auditBest practice
Performance Max asset groups G31Deep auditBest practice
Performance Max videos G32Deep auditBest practice
Performance Max asset groups per campaign G33Deep auditBest practice
Final URL expansion G34Deep auditBest practice

Settings and targeting

CheckRuns inBadge
Smart bidding G36Deep auditBest practice
Bid targets G37Deep auditBest practice
Learning bid strategies G38Deep auditBest practice
Budget-limited campaigns G39Daily check-in and deep auditBest practice
Manual bidding at high volume G40Deep auditBest practice
Portfolio bid strategies G41Deep auditBest practice
Sitelinks G50Deep auditBest practice
Callouts G51Deep auditBest practice
Structured snippets G52Deep auditBest practice
Images with Search ads G53Deep auditBest practice
Call asset G54Deep auditBest practice
Lead form G55Deep auditBest practice
Audiences G56Deep auditBest practice
Customer lists G57Deep auditBest practice
Placement exclusions G58Deep auditBest practice

Tag Manager tools

The 18 Tag Manager tools as of v2.35.0 — 9 reads and 9 writes. Every change is staged in AdCopilot's own workspace in your container and never published; you publish. Nothing is deleted.

Conversion tracking

The 11 scored AdCopilot checks in the conversion tracking category, with what each looks at, its rule and how to fix it.

On this page

Conversion trackingWasted spendAccount structureKeywords and Quality ScoreAds and assetsSettings and targeting