Ads and assets

Every entry on this page is evaluated deterministically from your own account data — the same rule and the same threshold on every run, with the number it measured quoted back to you.

A check that cannot be evaluated is reported as not_evaluated, with a reason code, and is excluded from the health score on both sides of its ratio. It is never reported as a pass.

Being listed here is not a promise that a given run reached it. A quick audit evaluates three of the 73 scored checks by design; a deep audit attempts all 73 and reports whatever it could not evaluate. The coverage block of any audit names the checks that were not run, and why — read that before reading a result as a clean bill of health.

Surfaced by names the analysis tools that return this entry's finding. full_audit at depth="deep" returns all of them.

Scored checks — 16 of the 73

These are part of the 73-check audit and they move the health score.

G-AD1 — Ad freshness

G-AD2 — CTR vs industry benchmark

G-PM1 — Audience signals configured

G-PM2 — PMax Ad Strength

G-PM3 — Brand cannibalization

G-PM4 — Search themes

G-PM5 — Negative keywords

G26 — RSA per ad group

G27 — RSA headline count

G28 — RSA description count

G29 — RSA Ad Strength

G30 — RSA pinning strategy

G31 — PMax asset group density

G32 — PMax video assets present

G33 — PMax asset group count

G34 — PMax final URL expansion

Observations — 1, not scored

Reported with the same evidence and the same suggested fix as a scored check, but not among the 73: an observation never moves the health score, on either side of its ratio.

O-DISAPPROVED — Disapproved ads