Every Tool the AdCopilot Server Exposes

Read & audit

The reading half — GAQL search over every reportable resource, account discovery, schema introspection.

Tool	What it does
`search`	Fetches data from the Google Ads API using the search method
`list_accessible_customers`	Returns ids of customers directly accessible by the user authenticating the call.
`get_resource_metadata`	Retrieves the selectable, filterable, and sortable fields for a specific Google Ads resource. Use this tool to find out which fields you can

Campaigns

Create and steer campaigns — Search and Performance Max — with budgets attached.

Tool	What it does
`create_campaign`	Creates a new Google Ads campaign with a budget.
`create_performance_max_campaign`	Creates a Performance Max campaign with a budget, business name, and logo. PMax campaigns require a business name and logo asset linked at t
`update_campaign`	Updates an existing Google Ads campaign's settings.
`set_campaign_status`	Enables, pauses, or removes a Google Ads campaign. This is a convenience tool for quickly changing campaign status.

Ad groups & ads

Structure below the campaign: groups, responsive search ads, ad status.

Tool	What it does
`create_ad_group`	Creates a new ad group within a campaign.
`update_ad_group`	Updates an existing ad group's settings.
`create_responsive_search_ad`	Creates a responsive search ad in an ad group. Responsive search ads allow you to provide multiple headlines and descriptions, and Google Ad
`update_ad_status`	Enables, pauses, or removes an ad.

Keywords

The daily grind: adding, negating, adjusting.

Tool	What it does
`add_keywords`	Adds keywords to an ad group.
`add_negative_keywords`	Adds negative keywords to a campaign to block irrelevant traffic. Negative keywords prevent your ads from showing for specific search terms.
`update_keyword`	Updates a keyword's status or bid.

Targeting & bids

Where, when, and on which devices the money competes.

Tool	What it does
`set_geo_targets`	Sets geo targeting for a campaign by adding location criteria. Common location IDs (Google Ads geo target constants): US=2840, UK=2826, Cana
`set_ad_schedule`	Sets ad schedule (day/hour targeting) for a campaign. Controls which days and hours ads are shown.
`set_device_bid_adjustment`	Sets a bid adjustment for a specific device type on a campaign. Use this to increase or decrease bids for Mobile, Desktop, or Tablet devices

Assets

Fifteen-plus asset types — sitelinks to lead forms to PMax asset groups — created and linked at every level.

Tool	What it does
`create_sitelink_asset`	Creates a sitelink asset that can be linked to campaigns or ad groups. Sitelinks add additional links below your ad, directing users to spec
`create_callout_asset`	Creates a callout asset that can be linked to campaigns or ad groups. Callouts add short snippets of text to your ad (e.g., "Free Shipping",
`create_structured_snippet_asset`	Creates a structured snippet asset that can be linked to campaigns or ad groups. Structured snippets highlight specific aspects of your prod
`create_call_asset`	Creates a call asset that can be linked to campaigns or ad groups. Call assets add a phone number to your ad, allowing users to call directl
`create_image_asset`	Creates an image asset from a URL or local file path. Supports both web URLs and local file paths on the user's computer. Recommended image
`create_promotion_asset`	Creates a promotion asset that can be linked to campaigns or ad groups. Promotion assets highlight sales and special offers in your ads.
`create_price_asset`	Creates a price asset that can be linked to campaigns or ad groups. Price assets showcase your products or services with their prices.
`create_lead_form_asset`	Creates a lead form asset that can be linked to campaigns or ad groups. Lead form assets collect user information directly from the ad.
`create_text_asset`	Creates a text asset for use in Performance Max asset groups. Use this to create headline, description, and long headline assets that can be
`create_youtube_video_asset`	Creates a YouTube video asset for use in Performance Max campaigns.
`link_asset_to_campaign`	Links an existing asset to a campaign. After creating an asset (sitelink, callout, etc.), use this tool to attach it to a campaign so it app
`link_asset_to_ad_group`	Links an existing asset to an ad group. After creating an asset (sitelink, callout, etc.), use this tool to attach it to an ad group so it a
`link_assets_to_customer`	Links assets at the customer (account) level so they apply to all campaigns.
`create_asset_group`	Creates an asset group for a Performance Max campaign and links all provided assets to it. Asset groups and their assets must be created tog
`add_assets_to_asset_group`	Adds assets to an existing asset group. Use this to add more assets to an asset group after it's been created.

Deliberately absent

These four exist in the 36-tool server and are never served to a hosted connector — on any tier, for any customer. Alongside the server-side refusal of any mutate carrying a REMOVED status, they are why the product can say it cannot delete anything as an architectural fact rather than a promise.

Withheld tool	What it would do
`remove_ad`	Permanently removes an ad from an ad group. Use this to delete disapproved, old, or unwanted ads. This action cannot be undone — the ad will
`remove_asset_from_asset_group`	Removes an asset from an asset group. Requires user confirmation via interactive elicitation before proceeding.
`remove_campaign_asset`	Removes an asset link from a campaign. Requires user confirmation via interactive elicitation before proceeding.
`remove_keyword`	Permanently removes a keyword from an ad group. This action cannot be undone. Requires user confirmation via interactive elicitation before

Reading this list as a buyer

Free self-hosted Google Ads MCP servers typically expose the three read tools at the top of this page and stop there — useful for questions, incapable of work. Suites advertise operation counts in the hundreds by counting every API mutation as a “tool”. This list counts jobs an operator actually asks for, each one a single named tool your AI client shows you before it runs. Compare the categories on the comparison pages, or see the tools in use in the tutorials — then run them on your own account for a week.

Frequently asked questions

Why 32 tools hosted when the server has 36?

The four missing tools are the remove_* operations — the ones that delete ads, keywords and asset links. They are withheld from every hosted connector on every tier, and a status change to REMOVED (the Google Ads API's other delete path) is refused server-side in any letter case. The gap between 36 and 32 is the product's central safety property, not a limitation.

Does my AI client see all 32 at once?

Yes — a full-tier connector serves all 32 tools, and your client lists them the moment it connects. A read-only tier of three tools (search, list_accessible_customers, get_resource_metadata) is available on any connector if you ask. Clients like Claude additionally ask your approval before write tools run, so seeing a tool and it acting are separate steps.

Is this list current?

It is generated from the live server's own tools/list response rather than written by hand, and the page's updated date moves when the list does. If a tool you see here behaves differently in your client, that is a bug — tell us at [email protected].

The offer

Try it on your own account for a week

The full set of tools for the week, so you can see what it actually does — and it still cannot delete anything. No cost, no card, no contract: you connect your own Google account and can withdraw the access whenever you like.

Start a free pilot Read the security model

Up to 5 accounts
One week
Full tools
No card

Keep reading