Google AnalyticsPlatform
The numbers, asked for in plain English
Run GA4 reports and create conversion events, custom dimensions and metrics from your AI client.
- Live
- Your own Google sign-in
- Reports run live
What it can do
What a Google Analytics MCP server can do here
23 tools, usable once Google Analytics is connected, as of v2.16.0: 11 read and 12 write. The writes — conversion events and custom dimensions — run only with your approval in your AI client.
- Reports
- A report over any dimension and metric the property carries, a live one, and a funnel through named steps.3 tools, usable once Google Analytics is connected
- Properties and data streams
- Which properties you can reach, what each one measures, its streams and its link to the ads account — and creating the account, the property and that link when there are none.11 tools, usable once Google Analytics is connected
- Conversion events
- Reading the events a property counts as conversions, marking a new one, and changing one that already exists.3 tools, usable once Google Analytics is connected
- Custom dimensions and metrics
- The fields your own site sends, registered so a report can group and measure by them.6 tools, usable once Google Analytics is connected
In practice
What a read turns up
A worked example of the kind of finding a read produces across the products you have connected — the shape, not your numbers.
- emergency plumber$52
- plumber salary$29negative
- fix a tap$24negative
- plumbing course fees$19negative
Schedule09:00–18:00
- PlumbingPlumbing servicesEmergencyRepairsQuotes
Audit, stage the fix in Tag Manager, you publish, verify.
Purchasequiet 11 days
stagedyou publish
Illustrative session
Access
What you actually grant
Stated in the words you would use, because you are being asked to make a decision here.
- What you are granting
- Read and edit access to the Analytics properties your login can already open: reports, conversion events, custom definitions and data streams.
- What it can never widen
- It runs as you. If you cannot open an account or a property in Google's own interface, the connector cannot reach it either, and no setting on our side changes that.
- Where the grant lives
- In your own Google account, on its permissions page, where you can withdraw it at any moment without asking us first.
Connect it with the Google account that opens the property. This is a separate consent from Google Ads, and either one works without the other.
Google is still reviewing these permissions, so the consent screen may warn you that the app is not verified. You are granting access to your own account either way, and you can withdraw it from your Google account at any time.
Questions
Four short answers
The four things people ask before they connect this one, answered without hedging.
It can create and update conversion events, custom dimensions and metrics, and data streams — the definitions a report needs in order to exist. There is no tool that removes any of them.
Reports run live against the property. Queries run live against your account; audit reads are cached for up to an hour and a saved audit's findings for 180 days; we log each tool call; and your workspace's business profile is kept until its owner deletes it.
No. Each product is its own consent. What Analytics adds is what happened after the click, which is the half the ads account cannot see on its own.
Yes. Google publishes an open-source Analytics MCP server, and it reads: reports, realtime and property metadata, nothing that writes. AdCopilot's hosted connector covers Google Analytics with 23 tools usable once connected, 11 read and 12 write, as of v2.16.0. The writes register conversion events and custom definitions, and each one runs only with your approval in your AI client.